The Great Northern + On&On + Deep Blue present:
Don't Try This At Home - Mark Farina / Pezzner / Homero Espinosa
119 Utah St.
San Francisco, CA, 94103
9:30 PM (event ends at 3:00 AM)
This event is 21 and over
"I look at my job as a modern day traveling minstrel, to bring new music to as many places as I can, and expose obscure records that, otherwise, might go hidden." While Mark Farina may be able to sum up his job description in a sentence, there is much more to be written.
Mark developed his musical tastes in Chicago - listening to house music on the radio, living in one of the country's most primordial breeding grounds for house. Around '88, while record shopping at Imports, Etc., he met Derrick Carter and a friendship began. "I just ended up there between classes, I ended up buying his picks. He steered me toward the cutting edge House producers of the time."
"I started playing when I lived with my parents and didn't have any bills to pay so I could just buy records. My intentions were never to just make money, it's nice, but it's kind of turned into a job by accident - it was a hobby that turned into a job."
Living together and working on tracks together along with Chris Nazuka, they utilized the tight connections between the Detroit and Chicago scenes. Fondly, Mark remembers hanging out listening to Detroit Techno classics - Model 500, Derrick May - eating bologne sandwiches on white bread and drinking Kool-Aid out of a paper cup, prepared by none other than Chef Saunderson himself. In '89, they signed on Kevin Saunderson's KMS Records under the Symbols in Instruments moniker and produced a landmark track called "Mood". "Mood" sold 35,000+ copies in the US and the UK. This record was the first ambient house track ever made and, accordingly, it has taken its position as a classic. The same year, The Face magazine published their year end Top 50 with "Mood" ranking above pop anthems by Dee-Lite and The Pet Shop Boys.
"I used to do mixes with Derrick on the radio at Northwestern, we'd make it at the house and listen to it on the lake where they filmed 'Risky Business'. We would drive around and listen 89.3 WNUR; they had a policy, guest DJs didn't have to be students." Eventually, the University changed their policy and only students were allowed to DJ.
When Farina first started wandering from his passion for the purist forms of House into what grew into one of his trademark styles, Mushroom Jazz, he was playing the main room in a club in Chicago and got demoted to the B-room after playing too many Martin Luther King Jr. samples. Mark experimented with a deeper style, dropping De La Soul, disco classics and other stuff that wasn't being played in the main room. However, in 1992, Mark found a welcome place for his collection of downtempo tunes accompanied by a small run of mix tapes entitled "Mushroom Jazz". Originally launched as a cassette series, the Mushroom Jazz tapes grew from the first Chicago run of 50 copies each…on to the next stage, where 500 copies of several volumes were easily distributed and sought after. As the Acid Jazz boom began, he perfected his sound and fused the newest tracks from the West Coast's jazzy, organic producers with the more urban sounds he had championed in Chicago. While the predominant musical force in SF was still dark, dubby House and Wicked-style Breaks, the city embraced the downtempo movement with a healthy bunch of live bands and DJs generating the tunes.
Mark Farina, along with partner, and manager, Patty Ryan-Smith, created the now legendary weekly club in San Francisco, Mushroom Jazz, in 1992. Every Monday night the crowd slowly germinated - from 100 for the first few months to 600-700 two years later. As time passed, Farina and Patty put their energies into another project, the first Mushroom Jazz interactive CD-ROM for Om Records. After a three year run, where the club had established a fanatical, cult-like following for Farina and the Mushroom Jazz sound, the club closed its doors and transformed into a CD series and accompanying tours.
Since 1989, Mark Farina has been traveling the globe performing at literally hundreds of shows a year, sometimes DJing both of his preferred styles in two different rooms at the same party. At other events, he's been known to play extended sets that lasted over eight hours. In his House sets, Mark is known for his uniquely effortless journeys on the jazzy side of Chicago House, mixed up San Fran style.
This wandering record minstrel has played to incredible crowds all over the globe. Consistently drawing new fans to his style of chunky-funky rhythms and deep underground house, Mark plays upwards of 200 shows to over one million (1,000,000) club goers per year. Voted in the top 20 DJ's in the world by MUZIK and BPM Magazine, his taste making skills continue to turn the heads of seasoned veterans as well as youngsters just getting into the music.
On CD, Mark has recorded both of his dominant musical personalities. His first mix, 'Mushroom Jazz' on Om Records, is defined by a hip-hop sub-groove with jazzy, dubby elements in the downtempo range. It was followed by 'Seasons', a critically acclaimed House mix. An Imperial Dub mixed CD, a guest slot in the pedigreed 'United DJs of America' series, 'Mushroom Jazz 2' (Om Records) and 'San Francisco Sessions, Vol. I' (Om Records) and Mushroom Jazz 3 (Om Records) to round out the Farina catalog. His past release "Connect" walks the line of San Francisco deeper and the bumpin' funky house sound of Chicago. Now, in November of 2002, Mark Farina releases his much beloved fourth volume of Mushroom Jazz.
Pezzner entered the spotlight in 2008 with his initial offerings signed by the hugely well respected London-based deep house label Freerange. His first release "Other Lover" gathered mass attention by the house music community after appearing on Laurent Garnier's Resident Advisor Podcast (RA. 107) and John Digweed's Transitions Radio show. And so began Pezzner's lustrous dance music career, spinning off signings and remixes with Ghostly International, Dirtybird, Om Records, and Strictly Rhythm just to name a handful.
The latter half of 2011 saw Pezzner's singles for European buzz labels, 8 Bit and RebelLION (Crosstown Rebels) receive a massive response, garnering such praise as "future classics made for dance floors in the here and now. "(5 Magazine), and "lush and tense with a trancendental twist" (Ibiza Voice). In 2012, Pezzner once again drew the attention of the world dance music audience with his remix for Roy Davis Jr's classic, "About Love", getting regular support from the Visionquest crew, Maya Jane Coles, Art Department, and appeared on a myriad of DJ charts and radio shows worldwide.
Pezzner's work could be said to be serious, with an abstract artistic sensibility, lofty percussive themes and intentions to create hypnotic soundscapes for the body as well as the brain. His 'The Tracks Are Alive' album on Freerange is a 13-track walk-through of his organic sounding style, in full dance-floor mode traversing with ease between disco, house and techno. Beatportal wax lyrical how it "blows like a cool breeze through the stale air of a market crowded with by-the-numbers deep house" and Resident Advisor note the "rising, sizzling dub effects" of his 'Blacklist' release, adding "a steeliness to his refined contours".
The future brings only promise for Pezzner as his sound continues to evolve. His forthcoming sophomore LP for Systematic Recordings takes Pezzner into darker, more tumultuous waters and further blurs the lines between deep and abrasive. Look for remixes by Robert Babicz and Justin Martin.
Club shows abound not only in Europe, Pezzner's music has moved the dance floors of some of the most renowned venues including Space Ibiza, Fabric London, Womb Tokyo, Rex Club in Paris, Trouw Amsterdam, Cielo New York, and Chicago's famed Smartbar.
Homero Espinosa began his career in the pioneering Bay Area party scene of the early ‘90s as a dj, promoter, and music enthusiast. Over the last two decades, he has cultivated his passion for music through a no-nonsense work ethic. Today, he applies his industrious temperament to everything from rocking a crowd, engineering a remix, or producing modern dance music
As a producer, his highly tuned feel for groove has earned him support with djs like Mark Farina, DJ Heather and Miguel Migs. The former featured tracks by Homero on his Fabric and Ministry of Sound dj mixes, while Migs recently..
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